Newsflash Signup

Buy now at Zavvi.com
Activision

Peter Mandelson arrives in Second Life

Bookmark with Social network
Peter Mandelson arrives in Second Life

Labour Business Secretary reveals digital self to promote new independent Labour website

The UK Labour party has become the latest governmental institution to turn to online social world Second Life in effort to spread its word to a brand new audience – and a 3D representation of Business Secretary Peter Mandelson has been chosen to front the venture.

For the complete story, including coverage of the reaction to the news from the UK national press, click here.

Advertisement

Peter Mandelson

posted by Rob Jan 13, 2009 at 9:24 pm
1
Rob

While it'd be easy to joke about how New Labour have missed the ocean, let alone the boat, on this, I shall instead focus my efforts on the most pressing matter at hand:

Peter, ****ing, Mandelson.

  • + 0 
  • - 0 
  • 0

Leave a Comment

Activision
MCV

ABOUT US

MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets

Intent media, Company number 03641099