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Sega and THQ end joint trade event

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Sega and THQ end joint trade event

Duo’s popular retail summit closes as Sonic publisher’s European office switches focus to E3

Sega and THQ’s annual Business Partners Summit has been retired after two successful years.

MCV understands that both companies wanted to find alternative routes to showcase their products to European retail in 2009. Sega has confirmed to MCV that it will be switching support to this year’s less US-centric E3.

Sega Europe President and COO Mike Hayes told MCV:

“Sega Europe will now be supporting the revised E3 event in LA. Sega encourages all of its customers and media partners to support the E3 event in June via their attendance.

“As ever, Sega will also support local European territory events which will include IDEF and the Cologne Convention. There is a consensus between both companies that the Business Partners Summit is now no longer required.”

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The Summit has been a key date for retail and distribution over the past two years. 2008’s show in Lisbon, Portugal, attracted nearly 400 trade delegates from across Europe, Africa, Australia and beyond.

THQ and Sega launched the first dual show in Malta in 2007, after retail questioned the time efficiency of attending single-publisher events.

Events

posted by Gianni V Jan 15, 2009 at 11:45 am
1
Gianni V

I regret a lot, these kind of event were such an occasion to travel abroad, living in 5* hotels, eating fine food and drinking a lot, everything for free. You even could see new videogames... I want the old times back!!

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Re: Events

posted by R Jan 15, 2009 at 12:16 pm
2
R

@1: That's the kind of attitude that made E3 what it is today...

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Re: Re: Events

posted by D.idnotgettogo?? Jan 15, 2009 at 4:16 pm
3
D.idnotgettogo??

Spoken like someone who never got to go in the good ol days!
Hard work trawling the show with back to back meetings followed by some sight seeing on Sunset and the Red Rock Bar...... or for the lucky ones the Sky bar. Bring it on.... Older, but of course wiser !

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MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets

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