New retail and marketing categories are being introduced to the MCV Industry Excellence Awards.

Although the total number of awards on the evening will remain at 17, the retail section has been almost entirely overhauled.

Every retailer, whatever size or product specialism, can now compete for all five prizes. There is also a greater focus on rewarding shop floor staff.

The final categories for the 2009 event are: High Street Retailer; Online Retailer; Star Store; Store Manager of the Year and Retail Innovation.

“These categories demonstrate the diversity of games retail and give everyone selling games to the public a chance to share in the success of their company or their own store,” commented MCV publisher and Intent boss Stuart Dinsey.

“We have also responded to requests from the industry to introduce a Store Manager of the Year award, which we know will be fiercely contested.

“MCV reaches every store manager in every leading games branch of every games retailer, so get lobbying if you think you have the best shop or best boss.”

This year also sees the introduction of a new Marketing Innovation award, which allows single, above or below the line executions to be recognised.

Also amongst the 17 awards for 2009 are Sales Team of the Year, Marketing Team of the Year and the MCV Retail Advisory Board Special Recognition Award, which is voted by the leading video games buyers.

The MCV Awards 2009 takes place on Thursday April 23rd at The Brewery, Chiswell Street, London.

Please contact Jodie.holdway@bhpr.co.uk for tickets and sponsorship information

RETAIL
High Street Retailer
Online Retailer
Star Store
Store Manager of the Year
Retail Innovation

PEOPLE & INDUSTRY
Sales Team
UK Development Team
Distribution Team
Sales Triumph
Games Publisher

PR & MARKETING
New Games Brand
PR Team
Game Campaign
Marketing Innovation
Marketing Team

SPECIAL AWARDS
Retail Advisory Board: Special Recognition
Grand Prix