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AUSTRALIA: Rising Star reassures retail

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AUSTRALIA: Rising Star reassures retail

Publisher confident about Australian and New Zealand markets after RedAnt collapse

Rising Star Games has moved to reassure Australian retailers and consumers that the collapse of distributor Red Ant will not have a negative effect on its supply into the country.

International Commercial Manager Ben Chalmers-Stevens told MCV that the company is well placed to launch its March 2009 key titles into the Australian and New Zealand markets.

Ben Chalmers-Stevens said:

“ I would like to make it clear that AFA Interactive have now been looking after the Rising Star Games distribution business since August 2008.

“Clearly it’s sad news for the industry as a whole when a well-liked and respected business fails; however we are now very well placed with the excellent team at AFA Interactive to launch the entire RSG line-up, with particular focus on Rune Factory A fantasy Harvest Moon DS and our star title Little King Story Wii.”

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MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets

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