February 20th release pushed back to June 3rd to give EA more time to market title
US publisher EA has announced as part of its Q3 financial results that it is to delay the release of its upcoming The Sims 3 from February 20th to June 3rd.
EA boss John Riccitiello said of the decision: “We're moving this title to June 3rd to give us additional time to build the worldwide marketing campaign a title like this deserves.”
The delay follows that also imposed on gangster romp Godfather 2.
CasualGaming.biz has the full story – click here for more.
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Comments
EA Delay shocker....
SHOCKING!!! My daughter and half the teenagers around the world are going to be gutted.
Will EA *EVER* get their act together.
Re: EA Delay shocker....
yer... like it *needs* advertising?!
Re: Re: EA Delay shocker....
Hmmmm i'd say its more likely they are trying report any profits into the next quarter due to the recent financial report that they've published!
This is a financial decision not a marketing decision -we all know the Sims sells itself it doesn't need a push....
Re: Re: Re: EA Delay shocker....
I am gutted! First of all i break my ankle slipping on black ice the start of Jan which stopped me going to LA a trip i couldnt do again, so whilst im at home ive been looking forward to the Sims even brought a new pc to run it and now its pushed back :(
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