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amBX captures PS3 deal

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amBX captures PS3 deal

Ambient light and effects technology toolset to be made available for Sony’s machine

Special effects hardware firm amBX this week took a step closer to wider acceptance after signing up as a tools provider for the PlayStation 3.

The agreement with Sony Computer Entertainment means that amBX – which recently spun out of Philips via VC funding – can develop its light, sound and colour tech for the PlayStation 3.

Developers can also look to build amBX functions into upcoming titles for the format, setting up the chance for the technology to find a userbase beyond the PC – until now the only amBX hardware and games were available for home computers. A recent free SDK has also been launched to make amBX more accessible to the industry.

Last year the firm said it planned to closer align its offer with the success of brands like Guitar Hero.

“This is a major milestone in the development of amBX as a ubiquitous standard for entertainment sensory experiences,” said Jo Cooke, chief marketing officer, amBX.

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“The technology has already proven incredibly popular within the PC games, music, movies and apps markets. The Tools & Middleware License agreement with SCEI will allow us to bring amazing light, rumble, sound and air movement experiences to game users.”

Tags: ambx, philips, ps3

ambx

posted by Dave Mar 31, 2009 at 2:24 am
1
Dave

ambx is a really good technology, im not quite sure how it will work with the ps3 but its great on the pc! If its as well integrated to the ps3 as it is on PC, im sure it'll add an edge to the ps3 it's missed.

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