
Widespread reporting of cyber crime in the media blamed for ongoing reluctance to shop digitally
A new survey from chart body GfK has claimed that 66 per cent of UK shoppers remain unwilling to shop online due to fears relating to cyber crime and security theft.
“According to survey respondents, the most common source of information about the safety of online shopping is stories in the media, which naturally focus on crimes or losses of credit card information,” TechRadar quotes the report as stating.
“But consumers also rely on friends and family for advice. About a third of survey respondents say that they or someone they know has been a victim of online credit card fraud.”
Of the security measures taken by those who do brave the digital waters, 57 per cent of online shoppers use credit cards because of the extra protection they offer. 86 per cent look for the secure padlock symbol on their browser before purchasing.
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Comments
What utter rubbish
So basically what they are saying is that the remaining 34% spent over £3 billion online last year? Online shopping is safer than ever and i have never had any problems.
The only time people find problems is when they click rogue links
Re:
there are many very good online sites which are very safe, however, there is also a lot of fake junk on the likes of ebay and ebid, who can forget the fake ds lites that blew up when you turned them on.
with high shops in deep trouble maybe a bit of scarey tactics about online fraud might do the shops a little bit of good and as we are the ones on the front line so to speak and paying uk tax and rates and employing staff maybe its about time that online selling took a bit of a knock
our moto to our customers is
IF YOU BUY FROM A SHOP YOU KNOW WHATS IN THE BOX ! enough said
Re: What utter rubbish
People need to take responsibility for their own online safety.
There will always be lamentable and rare cases of fraud in any form of retail.
Both online and high street retailers do their best to recompense people if liability is fairly in their court.
After the reports of "modded" chip and pin machines in several major supermarkets and high street stores last year, I'm surprised the online stereotype still exists.
However, the vast majority of media reported incidents recently have focused on people who have gone outside protected payment channels (XX's payments are not working, please pay me by Western Union!) or who have fallen susceptible to phishing scams.
Some of these people shop online with the same regard for their personal safety as someone crossing a motorway on their hands and knees naked.
Re: What utter rubbish
Almost everyone I know shops online as well as on the high street. Who on earth did they ask?
Re: What utter rubbish
So just because it hasnt happened to you doesn't mean it doesn't happen. You can never tell which websites are truly safe ther will always be someone who can break security on any website. Hackers are everywhere, it just a negative factor of the internet which we all have to live with.
Re: What utter rubbish
haha this is funny if 66% of uk shoppers won't go online then we wouldn't have half the boarded up shops we have in every town and as for it being insecure most of the stores in the uk have websites (admittedly they are more adverts for just the latest products than an online superstore with a wide array of products) seriously maybe they should ask the same focus group that took this survey have they used ebay? and do they know that is online shopping?
Re: What utter rubbish
I agree. I do all my shopping on line now started in 2000 and year on year its a lot more.
Now purchase all big house hold items and food, books, cd, dvds, games, beds you name it.
Any one not purchasing on line is not making the best use of their money in the current climate - MORE FOOL THEM
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