
Shelf space is squeezed as the ‘crazy’ Nintendo release line-up forces UK games trade to be more discerning
A slew of Wii and DS software will fail to make it to store shelves as retailers are forced to be more selective with the games they stock, MCV can reveal.
The news follows a Christmas that featured an unprecedented amount of new software for all formats, with publishers moving certain titles out of the key Q4 period in order to secure better exposure at retail.
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Comments
Shelves too full or just a load of rubbish
Is it really too many release's or QUALITY that is making us retailers more choosy.
How many times have I heard recently when someone wants a presell 2 months before the release "it only retails for £20". Well guys there is a reason for that price point !!!
I have been very picky on Nintendo Releases for nearly a year now. With the margins destroyed by Supermarkets I couldnt afford to carry on stock "so so" titles that I had to half price or try to giveaway in bundles.
With the Wii and DS you are dealing with a more fickle mass market. These are the consumers this industry does not want to piss off with poor quality or they will soon find the next sliced bread.
Hopefully the piles of unsold stock in Publishers warehouse's will make them realise that the quality is what is really important, not the quanity.
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