
Rising dollar fails to prevent price war in fourth quarter and leads to a boost demand
UK PC sales in the fourth quarter continued to grow at a rapid pace, despite a rising dollar, on-going recession and stalling shipments worldwide.
According to figures released by IDC, more than 3.8 million PCs were sold during the fourth quarter, an increase of 13.3 per cent on the same time in 2007.
However, IDC warned that much of this growth had been fuelled by huge cuts in average selling prices of 33 per cent compared to the same time last year. This meant that despite continued growth in the double figures, the total value of the market only grew 7.8 per cent to 1.84bn.
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