DSi: 'Consistent and steady' supply promised by format-holder
Nintendo’s UK general manager David Yarnton told MCV that retailers can expect a ‘consistent and steady’ flow of DSi stock once the machine arrives in April.
This morning we revealed that the upgraded device will be available across Europe from April 3rd priced £149.99.
The handheld will be available alongside the DS Lite, but boasts a range of hardware upgrades and additions.
“We’re comfortable with the amount of stock we’ll have available – but because we are not going to stop stocking DS Lite, we’ll have that in the market too," said Yarnton when MCV asked about stock availability. Nintendo's products - such as Wii Fit, Wii hardware and Professor Layton - have regularly sold out as the company looks to satisfy demand.
But for the DSi, which launched in Japan in December, Nintendo is more than prepared said Yarnton.
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"Production is at a comfortable level and stock availability will be consistent and steady, which is important for a product like this.”
Comments
DSI
how much ??????? £149.99 you having a laugh ???
people are not going to be rushing instore to spend a extra £50 on slightly large screens and a couple of cams.
its a great machine and the ds lite has done wonders but lets not get carried away here. at that price you are in psp land or maybe cuckoo land even
think we will see this at £129.99 very quickly which is about were it should be
Re: DSI
Remember that these are Japanese goods and that exchange rates have literally doubled import costs. In October 2007 the exchange rate was 240Yen/£. In January 2009 it was 120Yen/£.
Nintendo is about selling hardware at a profit, not as a loss-leader. I imagine that its finance department would like to increase the UK price of the DS Lite, and a premium-priced upgrade is probably the next-best thing.
Having said that, I agree that this is not a price that the UK mass market will choose to pay. That's probably why Nintendo expects that a "steady" supply will be enough to meet demand.
Re: Re: DSI
I'm sure there won't be a stock supply problem, because after an initial burst, sales will be slow. The DSi improvements over a Lite are too slight to justify the huge price difference.
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