The uber-violent MadWorld will hit shelves on March 20th, MCV can reveal.

The title, which is developed by Japanese studio Platinum Games, is targeting the elusive adult Wii market. And the game’s producer Atsushi Inaba is confident that MadWorld can plug a gap in the format’s release schedule.

“The Wii is the most popular console in the world but there are not many games tailored to adult gamers, so we thought we’d be able to give this audience something the console has been missing,” he told MCV. “Plus the Wii has allowed us to create a fantastic control system which is great fun to use.

 “The first main concept was to make a fun game. We wanted to make a game with impact, action and entertainment and also a game that is very different from the existing games on the console.”

MadWorld has already hit the headlines with its violent content, but Inaba is optimistic that consumers can look past the blood and guts and enjoy the title’s unique gameplay. “In terms of the violence, we expected to have some criticism,” he admitted.

 “But at the end of the day we are creating a game that is suitable only for a mature audience. Some people may take offence but you just can’t please everyone. I hope that gamers will appreciate the game as a form of entertainment and not focus on the irreverent violent content.”

 For the full interview with Inaba, head on over to Develop.