Government attacks ‘deadly’ games

MCV Staff 6th March 2009 Business News

The Government’s Change4Life campaign upped the ante in drawing spurious links between games and premature death this week.

The British Heart Foundation, Diabetes UK and Cancer Research have all lent their name to a new print campaign (pictured here), which shows a gamer risking an early grave by ‘doing nothing’. It has appeared in women’s lifestyle press titles such as Star, Reveal and Heat.

The move follows the broadcast of the Government’s Change4Life TV ads, which link playing video games to obesity. The ads have aired since the start of the year.

Read MCV’s own comment on the subject here.

Tags

About MCV Staff

Check Also

470 Pacific [Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

[Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).

© Copyright 2026, MCV. BizMedia