Marketing veteran Sarah Seaby has joined Fallout 3 publisher Bethesda as European marketing and PR director.

Seaby will report to Bethesda European MD Sean Brennan and will be responsible for developing the overall brand strategy for the firm.

“Sarah’s vast experience of marketing triple-A titles and her affinity to the people who actually make the games ensure she is an ideal fit for Bethesda,” said Brennan.

Seaby began her career in the industry with Interplay, then worked for Virgin Interactive and later Take Two as international marketing manager until June 2007.

In August 2007 she took a consultancy role with Sega, working on Mario & Sonic at the Olympic Games, before being hired by Gamecock as European marketing and PR director.