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ELSPA calls ‘urgent meeting’ with Government over Change4Life

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ELSPA calls ‘urgent meeting’ with Government over Change4Life

Boss Rawlinson 'surprised' by controversial print ad campaign

ELSPA has attended an ‘urgent meeting’ with the Department Of Heath after the Government’s controversial Change4Life ad campaign linked video games to premature death.

The ads have become a hot topic of debate amongst the industry this morning.

The new print promotion – supported by The British Heart Foundation, Diabetes UK and Cancer Research – has appeared in women’s lifestyle press, shows a boy holding a PS3 pad under the text: ‘Risk an early DEATH; Just do nothing.'

Responding to the ad, ELSPA director general Michael Rawlinson told MCV:

“When we became aware of the adverts we were surprised as they contradicted much of the discussion that we had enjoyed with the Department of Health. We immediately called for an urgent meeting with its officials responsible for Change4Life.

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“Following that meeting we have been informed that the ads are the responsibility of the NGOs listed. We are now taking the matter up with these organisations and informing them of the responsible position taken by the industry as demonstrated on our Ask About Games website.”

media to blame?

posted by Jim Mar 06, 2009 at 11:52 am
1
Jim

Anybody else think all of this is the media's fault for reacting so outrageously about the claims that "Games = Fat people". Consistently, "the media" has fuelled shock and scaremongering amongst Joe Public making outrageous claims and inciting public outrage (anyone think the credit crunch wouldn't have been so bad if everyone wasn't scared s*iteless by "Everything's buggered so you need to stop spending money" stories) , just to sell their papers and get attention.

Again, here we have a story which, while in some cases may be true (but only in the same way as sitting around reading or watching tv will have done), will have been done just to cause a reaction and spark outrage against thee games industry. Why wasn't this same claim made about books, the internet, sitting in the park, sitting on a train, sitting...well generally anywhere. It needs to stop now please media, it's just sad.

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Re: media to blame?

posted by Ben Mar 06, 2009 at 12:24 pm
2
Ben

Yes, they definitely have a part to play. The media love jumping on snippets and blowing them up, it increases readership. You could even argue that's what MCV are doing here.

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Re: media to blame?

posted by Heretic Mar 06, 2009 at 2:40 pm
3
Heretic

Its bad enough that games developers in this country have to contend without any sort of govenment support as in other contries (Tax breaks in France, Canada etc). Its all very well for the Govt. to give lip service about supporting the industry and then kick us in the knackers with this load of old rot.
Yes, I agree educate the parents, get the kids active, but dont simply condem by infering that video games are the main cause of childrens problems. (OK. Rant over).

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Re: Re: media to blame?

posted by Guru Larry Mar 06, 2009 at 2:43 pm
4
Guru Larry

Wait a minute... Is contracting heart disease from video games, before or after they give you epilepsy or turn you into a homicidal maniac?

The media are just so vague.

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Sedentary activities

posted by J Guy Davidson Mar 06, 2009 at 3:32 pm
5
J Guy Davidson

I'm sure if the child in question had been portrayed quietly sitting and reading a book, readers would have wondered what the hell it was all about.

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Re: Sedentary activities

posted by Dave Mar 09, 2009 at 9:09 am
6
Dave

Just excuse for people not up to being parents, always looking for someone or something to blame.
When i was a kid my parents told me get outside and play. Simple cure to this ill, every gamer email the papers in questions and tell them you will never buy another product from them.
Anyway wont be long before Sony tires to sue over this, and hopefully they will.

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Re: Re: Sedentary activities

posted by Jack Mar 09, 2009 at 11:01 am
7
Jack

So the kid is holding a PS3 controller, and the ad is saying he is doing nothing? Maybe that's because there aren't any good games on PS3 so he is waiting for them :)
Sorry, is it 2005 again?
In all seriousness, they have picked on an obvious target. If they were to really think sitting doing nothing is bad, then they should do adverts against watching TV, Reading Books, The cinema, Theatre...etc

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MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets

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