Publisher ‘fully supports’ MCV’s complaint to the ASA
Atari has backed MCV’s complaint to the Advertising Standards Authority over the Government’s latest Change4Life print ad.
The campaign reached the national press over the weekend. Sega was the first publisher to step forward and criticise the ad this morning.
An Atari spokesperson told MCV:
“Atari fully supports MCV’s complaint to the ASA. At best, the campaign is misleading and at worst, damaging to the industry, its reputation and its potential.”
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MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets