Really? Is it THAT hard to find the email or phone number of a game company representative? Crikey...

I would say that *could* be benificial in future, but I'm highly skeptical given that the government stand by the advert and haven't admitted it was a mistake, apologised and withdrawn it.

Didn't somebody predict this in the comments thread on the original article?

Michael Moore would be proud.

Am I being overly negative in suggesting this government sanctioned, business funded campaign is once again about money?

the audacity of the corporations involved to protect their business from any negative connotations by shovling a few quid in to a "health" campign is sick

there are alomost all of the 7 deadly sins at work here, it's disgusting

I'd suggest the video games companies stay away - do we realy want to support what they (B4L) are doing in the way they are doing it?

The UK public on the whole change their minds on a daily basis about who they want to run the country, so why spend so much negative energy on this blink in time

We have some great healthy products to sell, most of the other companies involved can't say that. Can we for once not act as sheep and get drawn into something that is fundametally flawed - let us plough our own carefully seeded furrow, and do it right.

MCV - You have exposed the measure of this government's ways of doing business - its not edifying - look at what they did in cahoots with the banking sector!

Basically, this translates to:

"No matter how bad an influence your product may or may not have on people's health - we won't mention it, if you just help funding our campaign."

This reeks of hypocrisy and puts what's in the best interest of bribers way above actually sending a meaningful and healthy message in a - wait for it - GOVERNMENT-campaign :-S

It makes the whole campaign utterly pointless, downright appalling and disgusting. But sure enough, Ninty already aims to play along these pathetic rules and intends to part with some serious cash.

I wonder whom they'll start to blame, once every possible scapegoat has coughed up some campaign money.

or does it just seem wrong to have those companies sponsoring a health kick? Like Heckler & Koch getting behind the US anti-gun campaign. Even in these tight times money still talks I guess.

At least the games indsutry can calim to have turned a generation into skaters from the tony hawks series!
I think skateboarding keeps people fit, most people who buy the fifa games play football outside as well.

The wii can be used to promote fitness.
It sucks to think that because no cash in hand was paid, one side gets slated.

fatty foods hurt more, its what people eat while playing games :O

To be honest, asides games using ONE possible activity that a child could do whilst sitting down... Is there any actual link between gaming and ill-health?

To me it seems that this isnt actually anything to do with the games industry, asides being the latest scapegoat.
Eating unhealthily and being inactive, yes... Sitting down to do something, no... Why has noone blamed book publishers, newspapers, boardgames.. SCHOOL... etc?

No contacts? That's bull****. Viacom full well have contacts and I find it hard to believe that the others don't either. I hate to play conspiracy theory, but I can't help but get the feeling that the TV companies deliberately sought to keep the games companies out of it because of the damage that key demographics shifting over to the platform is reaking upon their advertising revenues (Amongst other things of course). They know full well if they can damage public perception of gaming, they might just be able to stem some of the loss of viewers and advertising.

This operation sounds strikingly similar to how a Mafia style protection agency works, pay us or we'll smash your store, translates to, pay us or we'll black label your industry.

These kind of reports also seem to aim to absolve parents of responsibility for their child's lifestyle and focus the blame on companies for selling products and services that aren't healthy, surely moderation is the key to enjoying these less healthy activities without ballooning into couch bound hippo.

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