New UK marketing director appointed, lured away from six-year stint as Microsoft's group product manager
Ubisoft’s search for a new UK marketing director is over: the publisher has confirmed to MCV that it has hired Microsoft man Murray Pannell for the job.
The impressive swoop ends a six-year stint for Pannell (pictured) at Microsoft, where he was group product manager for Xbox 360 and Games for Windows.
Prior to his time at Microsoft, Pannell worked at EA as a part of the publisher’s European marketing team.
He joins Chertsey-based Ubisoft as marketing director on April 27th, replacing Jon Rosenblatt – who was appointed European marketing boss for EA Sports at the end last year.
“I’m delighted to welcome Murray to the UK team as our new marketing director,” said Rob Cooper, Ubisoft’s UK MD.
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“He has a wealth of marketing experience and is a popular and well respected industry figure.
“With an amazing range of both franchised titles and brand new games planned for the coming months, we’re expecting another successful year and I know Murray has all the experience and drive to bring these products to market in a major way.”
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