
TV spot sees 'Lauren' dismayed by vendor's pricing
Microsoft has launched its latest attack on Apple's Mac vs PC marketing campaign, lambasting its rival's pricing, which it alleges is far more expensive than PCs.
Using a volunteer – who is told that if she can find a 17-inch laptop for under $1,000, she can keep it – Microsoft first visits an Apple store, with Lauren coming out dejected after she finds that the only Mac she can afford is a 13-inch MacBook.
PC Retail has the full story.
The ad can be seen below:
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Comments
lol
haha... That's quite funny.
Cost
Yes, it's true that Apple hardware is more expensive than its windows counterpart, but the reason is not just the branding (although that is almost certanly a factor).
Primeraly,they have an issue of having to produce the hardware, software, drivers and encorperate cutting edge design into their product, compaired to Dell and the like who are still producing mosly non-discrypt black slates. This costs a lot in development costs as a full aluminium shell laptop will cost more to cast than it's plastic counterpart, and will take longer to tool up for, as it is mostly an entirely new build process for a laptop.
Secondly, look at the rate of faliure on a Dell pro level laptop. It's astonishing from my point of view, with design faults causing long term issues all over the shop, from overheating to trackpads that become insensitive as soon as your finger sweats the most minute amount to keys that jam, and even hard drives that fail in 3 months. I personaly have had 11 motherboard replacements, 3 hard drives, 2 keyboards, 3 trackpads, 2 sticks of RAM and 3 whole laptop replacements in 14 months. This doesn't happen with a Mac, and it is on a machine that I spent £1000 on.
Then there is the issue of the OS it's self. Vista has a huge overhead, has a massive amount of viruses, driver issues are a concern andthe part of the OS that seems to have gotten the most attention is not the kernel, it's Spider Solitare, which got a huge refit. Vista also needs re-installed on a yearly basis, iritates the user with popups asking "are you sure" for just about everything and attempted to make themselves more mac like with shiny graphics.
Furthermore, windows runs better on a mac with the same class hardware as a dell (like-for-like testing was proformed by a PC magazine running windows on both systems), OSX is leaner, faster, contains more useful software, has a more stable core, they scrapped their legacy code base to upgrade security (unlike Microsoft who are still hunting 20yr old bugs in DLLs that come from DOS and 3.0), thier hardware looks nicer, their software looks nicer, they have far fewer viruses, they have next to no stability issues and they have decent quality hardware, which is more than I can say for my Dell.
PCs are cheaper. Go figure.
No wonder she looks pleased at the end of the advert. She hasn't taken it home and tried to make the bloody thing work yet.
Hmm
She should have just taken the cash and done a runner...
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