November’s Modern Warfare sequel will compete with popular TV, DVD and music brands, says publisher
Modern Warfare 2 could beat out the ‘safe bet’ X Factor and Harry Potter brands at Christmas to be the year’s top entertainment property.
At least that’s according to publisher Activision. The publisher is confident the sequel can trump the success of Modern Warfare and World at War to become the ‘biggest selling video game of all time’.
“Each year the Call of Duty franchise goes from strength-to-strength,” brand manager Simon Wells told MCV.
“We want to propel this year's title to be the biggest selling video game of all time. That may raise some eyebrows, but step back and look at the franchise's trajectory through preceding launches, and this objective starts to look viable.”
The game is due for release in November, and will be backed by intense marketing support said Wells: “We firmly believe we have the potential to be the No.1 entertainment property of the year. The reality for a franchise as large as Call of Duty is that we are competing directly with entertainment propositions outside of the video game space.
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“Plans are being developed to deliver one of the most engaging campaigns of the year.”
Comments
Looking fantastic
I checked out the sneak peek trailer and its looking pretty damned good, lets hope it can rival COD4/5 and Infinity Ward do this justice!
"Biggest selling video game of all time" hmmm hopefully yes, but we'll see...
maybe biggest launch...
MAybe biggest launch... but not best selling video-game, Super MArio sold like 40 million!!! Definetly has potential to say the least.
Doubt it
Though I've been a huge fan of the CoD franchise I seriously doubt that any video game can ever top the popularity or audience that EA's Sims have. I mean, The Sims has already set huge records of over 100 mil sold, no game however good can compete with that. That being said I want to see Modern Warfare 2 set some records this November, but I think 'best game ever' is slightly over reaching.
x
CoD4 was the most sold FirstPersonShooter video game ever so they will go again to break this record. And about EA's Sims, they are making money just with expansions and in that 100 mil is this counted in and they had dont know how many of them and the game wouldnt made so much money if they would have all in one piece.
?
sims selling 100 million? um. the sims 1 SHIPPED 16 million. sims 2, 13 million sold. anyway thats besides the point. activision just needs to hope people dont get bored of shooters anytime soon, and they probably wont.
best selling FPS
actually Halo 3 was the best selling FPS with 8.1 million
Halo3 vs CoD4
Wich is sick, concidering Halo 3 MP really sucked watching it.
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