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Wii manufacturing costs have dropped 45% since launch

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Wii manufacturing costs have dropped 45% since launch

UPDATED: Analyst claims that price drops could be on the way – despite recent UK trade price rises

A global business analyst at Credit Suisse has claimed that the cost of manufacturing a Wii console has dropped by 45 per cent since the system launched in 2006.

Furthermore, Kotaku reports that the analyst believes these drops will pave the way for a Wii price drop later this year – seemingly ignoring the fact that Nintendo recently upped its trade price for the Wii console in the UK.

A number of leading electronics manufacturers such as Apple, Samsung, Dell and Sony have increased the UK prices on a number of their products in recent months owing to the current global weakness of the Pound.

However, with the recession having a negative impact on the amount of disposable income available to most consumers, price increases are seen as a risky strategy – particularly on products whose cost price has decreased so markedly.

UPDATE: A Nintendo spokesperson has given MCV the following statement.

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"The decision to raise the cost price to retailers in the UK was taken due to the severe depreciation of the pound.

"From Wii launch in December 2006 to December 2008 the value of the pound fell by 43% against the yen whereas the dollar and euro only fell 22% and 18% respectively."

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posted by Zildjian Apr 07, 2009 at 11:26 am
1

...So why the price rise?

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Rub in the salt why dont ya.

posted by adi hill Apr 07, 2009 at 9:46 pm
2
adi hill

Once again Nintendo leave me speechless, how can they up the trade prices one week then tell us how much cheaper it is to manufacture the console the week after.
Also what a coincidence that the day after the trade price went up I got an email from Koch for the first time tellin me that consoles are in free suply and to let them know how many I need......
"Errr none thanks for asking..."
Cmon Nintendo get a grip because you are really starting to P.i.s.s. off the people who matter, the ones who sell your bloody consoles.

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