Batman Arkham Asylum will be one of the biggest titles of the year and set a new benchmark for licensed video games, says Eidos.

The claim follows similar bold comments by Activision Blizzard, who last week told MCV that Modern Warfare 2 had the potential to be the ‘No. 1 entertainment property of the year.’

“We expect Batman Arkham Asylum to not only be the biggest game of the summer but one of the stand-out games of the year,” Eidos’ head of UK marketing Jon Brooke told MCV.

“It’s as close to perfect as we’ve ever come, it looks amazing, plays beautifully and has a rich twisting storyline with enormous replayability. I’m confident enough to say that it will set a new benchmark for licensed games and it’s going to establish itself as one of our best games ever.”

Eidos’ confidence in the product is mirrored in the publisher’s marketing campaign, which will be its biggest of the year.

“We have an extensive four-month advertising campaign beginning with teaser print and online advertising,” explained Brooke.

“This will be followed up with E3 online video activity and heavyweight online, TV and cinema launch support.

“It’s our biggest campaign of the year and we’re really set to make some noise.”

Arkham Asylum was created by Rocksteady Studios.