Supermarket follows GAME’s lead in sourcing content after successfully signing a deal for Bejeweled Twist
Ambitious supermarket Morrisons has told MCV that it is keen to sign more deals with publishers to sell their games exclusively through the chain.
Bejeweled Twist reached No.8 in the PC budget chart last week, despite only being sold through Morrisons stores.
And after that exclusive contract with Focus Multimedia, the grocer now has its eye on even bigger tie-ups with other suppliers.
“Morrisons will look at any opportunities to take titles for an exclusive period, and view each opportunity on its own merits,” explained the chain’s games buyer Jon Biggs.
“It’s great to see titles from smaller publishers do well in our chart, especially when we have an exclusive deal for a period of time. The success also shows it’s not just the blockbuster titles which have the pull to drive sell-through.”
Biggs applauded distributor Music Box Leisure for helping make the deal a success.
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“Morrisons recognise gaming as being a key area in our entertainment offer and we are constantly looking at new promotions and offers that give great value to our customers,” he added.
The news comes after GAME COO Terry Scicluna told MCV that the specialist was keen to score exclusive contracts with publishers.
“One of our pillars is ‘Only at GAME’ or ‘Only at Gamestation’ and we want to develop that further,” said Scicluna. “Our research says it is really trusted and our customers love it – and it gives them a chance to get great product that is only available at our stores.”
Comments
Bread
Bread only from morrisons....
Beans on from Sainsburys
Butter only from Tesco's
At least these might make sence..
MONOPOLIES COMMISION
I second that Earl, this is getting right out of hand, why should they have exclusive deals. Having an exclusive pushes us indies right outta the picture. Ive said it before and i will say it again...........
BRING IN THE MONOPOLIES COMMISSION!!!!!
shouldn't be allowed
I am so fed up with these supermarkets taking our trade, why don't they just go back to selling their food like they are meant for,they always have to pinch trade from us! GAME may ask for exclusivity on some titles...but they are a gaming retailer, morrisons are just being greedy!
Seriously, something should be done about this...maybe us indies should start up an organisation and put all of our orders together to give us the same buying power as supermarkets.
Indies..budget PC?
So....
'Seriously, something should be done about this...maybe us indies should start up an organisation and put all of our orders together to give us the same buying power as supermarkets'
That was a joke...right?
I mean all the indies will then pool their power to have exclusivity on a budget PC release?... If indies were serious they would get together go the publishers..their numbers are in the phone book... and put a rock solid proposal on the table...with some financial commitment and firm numbers.
Stop ranting about how unfair it is that Supermarkets are doing what their share holders expect and growing their businesses by looking at ways to make publishers support you.
Theres a saying I have heard many times in business.... 'plop or get of the pot'. It's business in a nutshell.
yes it was...
...yes it was a joke lol, it would never happen
I just don't like how supermarkets just try to take everyones trade
Well Said
Well said Burner!! If people concentrated on their businesses more than ranting in online mags then perhaps their businesses would be in better shape. Sorry but the people ranting and raving about this subject in online mags and forums are the same people who slated EUK for their so called greed / stanglehold on the Entertainment Industry. Work with your suppliers and account managers and add value to the catergory and have a point of difference. Thats why people don't shop with you!!!
you don't buy from 1 place
the nationals/chains who buy big qtys or exclusives buy their stock directly from the publisher. OK, so you cannot buy direct, but you can easily combine your business with the other independants through a UK distributor who can negotiate on your behalf with the publisher.
Can you honestly say you buy all your stock from one "official" UK source?
Can't have it both ways. It's your choice.
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