Over 600 retailers, media, publishers, developers, analysts and distributors jammed into The Brewery in London tonight to see over 40 different companies fight it out for the ultimate recognition from customers, rivals and partners at the MCV Awards 09.

Nintendo was once again the biggest winner on the night, picking up four awards, but EA Sports won the super prestigious Grand Prix. The FIFA 09 publisher’s global president Peter Moore flew to London to collect the prize.

“These trade awards once again celebrated the hard work and creativity that makes the UK such a successful, vibrant and competitive marketplace,” commented Moore.

“To win the MCV Grand Prix is very special. It is a tremendously prestigious trade award that vindicates the effort we have put into EA Sports over the past year and many years prior to that.

“This is one for our team all over the world. We are very proud indeed.”

There were also highly impressive wins for Sega (Sales Team of the Year), Activision Blizzard (Publisher of the Year) and Bethesda’s Fallout 3 (Sales Triumph).

Nintendo won PR Team, Marketing Team and Game Campaign (for Wii Fit), whilst long-serving UK sales director Andy Yates was presented with the MCV Retail Advisory Board Special Recognition award.

Rockstar North won UK Development Team, Sony’s LittleBigPlanet picked up New Games Brand and Microsoft’s New Xbox Live Experience  won Marketing Innovation.

Centresoft won Distribution Team for the fourth time in seven years, whilst GAME was awarded High Street Retailer and Play.Com won Online Retailer.

Other retail winners included HMV Gamerbase (Retail Innovation), Mike Barnes and Pearl Robinson (Store Managers of the Year) and Gamestation Birmingham New Street (Star Store).

Gem and Codemaster’s co-sponsored pre-drinks, whilst Atari Ghostbusters put its name to the official drinks reception.

The event partner was DeepSilver/Ride To Hell, with PartnerTrans an Award partner. Nintendo sponsored the Retail category of prizes.

The full list of winners were:

Grand Prix – EA SPORTS
RAB Special Recognition – ANDY YATES, NINTENDO

PR & MARKETING

Marketing Team – NINTENDO
PR Team – NINTENDO
Game Campaign: NINTENDO (Wii Fit)
New Games Brand – LITTLEBIGPLANET
Marketing Innovation – NEW XBOX EXPERIENCE

PEOPLE & INDUSTRY

Games Publisher – ACTIVISION BLIZZARD
Sales Team – SEGA
Sales Triumph – BETHESDA (Fallout 3)
UK Development Team – ROCKSTAR NORTH
Distribution Team – CENTRESOFT

RETAIL

High Street Retailer – GAME
Online Retailer – PLAY.COM
Retail Innovation – HMV GAMERBASE
Store Managers of the Year – PEARL ROBINSON, MIKE BARNES – GAME OXFORD ST
Star Store – GAMESTATION, BIRMINGHAM NEW STREET