Ex-Zavvi head of games Patrick Kelly joined Play.com this week, and is already planning new ways to grow the firm’s games offer.

Prior to joining Zavvi, Kelly had worked in games for Virgin Retail, and now replaces Gian Luzio at Play.com. Luzio joined The Hut as product director earlier this month.

“I’m really excited by the incredible opportunity the head of games role brings,” Kelly told MCV.

“I can’t wait to build upon of the successes that the team have achieved so far, particularly where my bricks and mortar experience can deliver new ideas and opportunities to generate customer and revenue growth for Play.com and the games industry as a whole.”