Games industry bosses dance, sing and everything...
Keep on moving is the message for the UK games business in 2009, as demonstrated by leading execs in this year's MCV Awards video skit.
Watch David Yarnton (Nintendo), Michael Rawlinson (ELSPA), John Clark (Sega), Martyn Gibbs (Gamestation) and Murray Pannell (Ubisoft) re-enact the dance moves from a cheesy pop classic. Then watch again.
If your internet connection is up to it, make sure you click the HQ button for the best possible viewing quality.
Viewers should also be able to spot Keely Brenner (Disney Interactive), Sean Brennan (Bethesda), David Miller and Lee Kirton (Atari), Dan Holman and Shaun White (EA), Rob Cooper (Ubisoft), Don McCabe (CHIPS), Rob Saunders (Nintendo) and Jeremy Wigmore (Codemasters).
Plus there is a Guitar Hero v Rock Band face-off featuring various stars from Activision and Electronic Arts. See if you can name them all and watch out for the cameo by Ian Hollamby from GAME.
Oh, and take a bow Keith Ramsdale. You are our favourite.
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Comments
This.
This is quite possibly the greatest video of all time.
Go McCabe
I laughed so hard it began to hurt. This is the best industry in the world.
Awesome
This is great - you just need to drop £2k per day on Google Adwords and the message will be as clear to the public as Change4Life :)
We need a US version!
Wish they do a US version as well, with John Riccitiello (EA), Robert Kotick (Activision), Brian Farrell (THQ) and Ben Feder (Take 2) sing and dance together! LOL!
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MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets