WITH GROWTH expected to continue, Sega has promoted two of its senior management and hired a new marketing director.

Alan Pritchard steps up from UK and northern territories to full European managing director from May 1st.
At the same time, erstwhile sales director John Clark is stepping up to UK managing director. Both will report in to president and COO Mike Hayes.

Meanwhile, former Atari head of marketing Amanda Farr has joined Sega as UK marketing director, following a successful period running her own consultancy.
Farr replaces Tina Moore, who has now left the firm, and follows Sara Grover’s temporary spell in charge of the department.

“The management changes mean we are better equipped to run a larger operation, with a bigger portfolio,” Hayes told MCV.

To read our full interview with Clark and Pritchard click here.