Boss of EA Sports says publisher needs to find “innovative ways to bring our content to life on the PC”
The outspoken boss of EA Sports and former Xbox boss Peter Moore has stated that the current business model of boxed PC games is no longer viable for the publisher.
“We’ve got to find the right business model for us going forward,” Moore told Edge.
“We really want to keep sports an important part of the portfolio that’s available to PC gamers, but the business model right now, shipping a physical disc for the PC, simply isn’t working for us.
“And along the context of making the right choices with our resources and making sure that we’re delivering a return on investment for valuable employee time, I’ve got to find innovative ways to bring our content to life on the PC and online is the way that that’s going to happen.”
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Comments
hmmm
this is what is callled the thin edge of the wedge !!!!!!!!
ea already code there pc titles so you cant trade them in
watch out retailers this is a test run so ea and then others wont have to sell via high street stores, this will be the end of games retailers and preowned titles in a flash !!!
EA doesn´t know...
...how to do business. Simple as that. If shipping a CD does not work for them, then they just don´t know how to do it right. Obviously it still works for the majority of the other publishers, so the best way for EA to solve this, is to get a new management team!
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