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RETAIL BIZ: Price Check

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RETAIL BIZ: Price Check

Supermarkets dramatically undercut entertainment retailers on latest SingStar release

MCV visited Worthing, West Sussex for this week’s price check, where specialist entertainment retailers have failed to match supermarkets on Sony’s latest SingStar title.

While offering similar price points to HMV and Blockbuster on all other titles, Asda is offering SingStar: Pop Edition for as little as £19.00 – roughly half the price when compared to HMV’s £39.99 for the same game.

The supermarket also boasted the lowest prices for X-Men Origins: Wolverine and Hannah Montana: The Movie Game, even managing to beat online price points for these titles.

Click here for the full details of our latest price check.

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MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets

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