Analyst report states that gaming's growing market is “impossible for brands to ignore”
Despite recent revelations that Microsoft-owned in-game advertiser Massive Inc has shed its full-time workforce by 28 per cent, a new study believes that the modern marketing practice is set for serious investment.
In fact, according to analyst group Screen Digest, in-game advertising investment will total over $1bn by 2014.
In its new report – In-Game Advertising: Market Assessment and Forecasts to 2014 – Screen Digest states that the game sector’s growing audience will make it “impossible for brands to ignore”.
Full story can be found over at Develop.
Picture: Unlicensed GTAIII PC mod, Real GTA.
Advertisement
Comments
Online Pharmacy best pills dfg
http://confluence.public.thoughtworks.org/display/~buy-xanax-no-rx - xanax http://confluence.public.thoughtworks.org/display/~buy-tramadol-no-rx - tramadol http://confluence.public.thoughtworks.org/display/~buy-valium-online - valium http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-ambien-online-without-prescription-buy-ambien-10mg-5mg - ambien http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-xanax-online-buy-xanax-2mg-1mg - xanax http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-fioricet-online-without-prescription-buy-fioricet-cod - fioricet http://connections.blackboard.com/people/50273d6fc2 - tamiflu http://tapestry.formos.com/wiki/display/~buy-tamiflu-winthout-prescription - tamiflu http://boinc.vanderbilt.edu/CSB/view_profile.php?userid=5324 - ambien http://confluence.public.thoughtworks.org/display/~ativan4r5r - ativan http://confluence.public.thoughtworks.org/display/~buy-ambien-without-prescription - ambien
verdana dyslexic divulging disagree constitution restrictive jersey
Leave a Comment
HOT TOPICS
Religious leaders slam Modern Warfare 2 130
Microsoft hails its ‘killer weapon’ in battle with PS3 and Wii 38
Russia pulls Modern Warfare 2 from sale? 16
The Hut rebuffs AC2 date break claims 14
MW2 sales pass $550m worldwide 13
The Producers pulls out of Trilogy partnership 12
60% of UK 360s have failed 11
Xbox Live class action begins 10
Facebook hitting PS3 today 8
Call of Duty inspires new retailers 6
RELATED STORIES
Codies partners with IGA 1
EA to offer free ad-supported Battlefield
Stringer, Kotick question potential of in-game ads 1
Sony introduces in-game ads to PS3 8
GameJacket offers 'huge audience reach' through casual games ads 1
IGA considers selling up 1
EA extends Massive agreement 3
Massive Inc. targeted in Microsoft staff cuts 1
Massive layoff reports ‘are wildly inaccurate’ 2
MMOs reach new heights in Western market 1
ABOUT US
MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets