New report claims to scoop Thursday announcement linking Microsoft console to satellite broadcaster
Microsoft is partnering its Xbox 360 with Sky TV for a new media sharing deal, according to a new report.
Claiming to reveal the details of an announcement Microsoft teased last week and which will be made this Thursday, trade publication Rapid TV News has this evening posted that "the long-awaited link up between BSkyB and Microsoft’s X-Box [sic] is at last going to happen".
No real clarification of what the deal entails has been given, but Rapid points to 2007 comments from BSkyB’s COO Mike Darcy about using Windows Media to stream the broadcaster's content as a new means of delivery.
Xbox 360 is compatible with Windows Media streaming functions - and its Video Marketplace is by all accounts proving popular (with even more content deals on the way, MCV understands). Microsoft is also keenly pushing a message around media convergence in the home, so this deal would fit the bill.
"Providing some sort of BSkyB functionality for Microsoft X-Box/360 users could potentially deliver millions more users in the UK and Ireland to BSkyB," points out Rapid TV.
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Last week Microsoft said it would this Thursday make an announcement regarding "a very special partnership, sure to keep TV fans glued to Xbox LIVE".
Official details will be made public at an event on Thursday morning - MCV will be on hand to provide a full report.
Comments
Hope this comes off!
Better than freeview or playtv looks good i hope this is the sign of things to come!
How Much?
All very well, but is it going to cost, and if so how much? Compared to the soon to be totally free Music Video service on Playstation Network, will wait and see.
Yep.
I can believe this- their service on PSP shows that they're aware of the value of online-connected consoles as a programme delivery platform, and considering 'true' on-demand isn't feasable on satellite this would be a smart move.
Not sure how excited I am about premiership football and repeats of The Simpsons, but a start's a start.
music video
the ps3 already has a free video service it is the browsers capabilities to play google video or you tube
Hmmm
Still not convinced by these video streaming deals... I mean, why are people so keen to do something other than play games on a games console? I just don't get it really.
waiting
It's Thursday afternoon, what happened?
Soon...
The event has happened, but we're not allowed to talk about it until the embargo lifts at midnight tonight I'm afraid.
Ooops
To the person who just posted – yep, that's the one. And no, you shouldn't be able to find it just yet! Our technical people are being smacked right now.
Please understand why we've hidden your comment!
@Ben
Haha, No problem. ;)
:-)
Well, it might have been for us, if you hadn't have spotted it for us!
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