Brand-building drive sees massive investment, new emphasis and new slogan
PC World has launched a major ad campaign, with an emphasis on meeting particular customer needs, instead of the traditional low price point message.
According to Retail Week, the new campaign will run with the strapline: ‘Whatever your world, PC World.’
The two adverts, developed by M&C Saatchi, represent the single biggest marketing investment that PC World has ever made. One aired during last nights Champions League final and another is expected to air on Saturday during the final of Britain’s Got Talent, with cinema ads booked for over 2,500 theatres.
The full story is over on MCV's sister site PC Retail.
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Comments
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I feel it might take more than a new slogan and a few adverts to turn around the fortunes of PC World. Hopefully the years of bad customer service will be forgotten overnight by disgruntled customers.
I am speaking generally with working around several stores and shopping there over the years. There are also some great employees there as well who go beyond to deliver a great customer experience.
last nights ad
This ad DID catch my eye last night (as opposed to the MW2 which was tucked away). Certainly a real change of tone and direction for DSGi. I can see what they're trying to achieve.
However I was left a bit concerned by the ad. I know full well that movies can be downloaded legally online but it was about a guy bringing all his movies he gets online from his computer to his tv in his lounge so his whole family can enjoy them.
I was left with the feeling - well done PCW you're helping torrent users to get full value out of their illegally downloaded movies! Just me being a bit cynical probably
pirate movies
@ supergrass
I thought exactly the same thing, I mean legal movie downloads aren't really that popular compared to illegal ones and when u download legal ones they usually have all sorts of DRM involved that most extenders have issues with.
My first thought when seeing this ad was the same....
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