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MICROSOFT: Valve readies biggest ever push for Left4Dead 2

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MICROSOFT: Valve readies biggest ever push for Left4Dead 2

E3'09: Sequel to 2008 zombie smash hit coming exclusively to Xbox 360 and PC

Left4Dead 2 has been announced exclusively for Xbox 360 and PC, and will be the subject of Valve’s biggest ever marketing push.

The sequel to Valve’s highly popular 2008 zombie shoot-‘em-up was unveiled at Microsoft’s E3 press conference via a new trailer, and will be released on November 17th, 2009.

The original was supported by a marketing campaign that cost more than $10 million. Left 4 Dead 2 will be launched worldwide with a multi-million dollar marketing campaign across TV, outdoor and online.

"Left 4 Dead was backed by our most aggressive advertising campaign to date, and resulted in a top 5 showing on two platforms during holiday 2008," said Doug Lombardi, VP of marketing at Valve.

"Left 4 Dead 2 is a larger game and will be supported with even more consumer and retail advertising programs than the original." 

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The game will feature new survivors, boss zombies, weapons and items, as well as more co-operative and versus campaigns. The Director will also have more control over the game, including weather effects and world objects.

Lame

posted by Saith17 Jun 01, 2009 at 7:43 pm
1
Saith17

So much for expecting them to add campaigns via dlc. Apparently they decided it wasn't worth it, and start from new.

I'm thinking that they are making a second installment because they had a more ambitious idea for the game than they were able to portray in the first. Hopefully they're satisfied this time and offer more DLC.

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