E3’09: Activision Blizzard boss says hardware prices must lowered
One thing universally absent from this year’s E3 was any kind of hardware price cutting from any of the major platform holders – and that’s something that Activision Blizzard boss Bobby Kotick is not happy about.
“I was disappointed not to see any sort of aggressive price cutting,” he told Bloomberg.
“Of all the things that the hardware companies need to be doing right now, it’s recognising the difficulties of the economy and pricing their hardware appropriately.”
The only significant new hardware announcement of E3 was Sony’s PSPgo, and whilst a final launch price is not yet known indicators are pointing to a £230 price point – one that commentators on MCV’s story yesterday seemed to feel was very high.
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Comments
Eh?
It's only Sony who need to reign in the price of their hardware, (mainly the PS3), and that's more to do with thier products looking rather costly sat next to their competitors more reasonable price points, not from a value for money point of view.
I also find it hypocriticle for a publisher, like Activision, to 'demand' price cuts from the console manufactures when they themselves continue to ask both the retailer and consumer high price points for their own products, most of which is either lame 'me2' titles or more tiresome sequels.
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