32 pounds 33pence + vat cost is way to high for a game,when online and supermarkets sell for £37 plus ea online is a joke, plus they need to stop milking the same cash cow franchises, is fifa any different each year? ok im done

same old game with new kits, lucky to make 2quid. bring on pro evo at least we make money on that one and in my opinion only lost one year out of 10 to fifa. RRP must drop

Only being a customer (Currently) I am growing to an age where I am beginning to understand retail in this sector, are EA notorius for charging high prices to indies?
Fifa 09 was great, sure there some unusual occurances in the game, but the maniacal goalkeepers just added to the games personality and I welcome the next iteration with open arms.

FIFA may only enjoy relatively minor updates each year, but they are improving the game.

Plus, football fans likely year updates. Believe it or not, having the players play for the right team, in the right stadium, in the right kits, is very important.

But a DLC pack could be all that's needed... ho hum. This is business after all, and EA are in the business of making money. Aren't we all?

Barry

Wheres the excitement in a DLC pack?

Stores create quite a buzz when something like FIFA comes out, with silly celebrations, midnight openings, and giving footballs away etc all to create an excitement, and gamers do like to get out now and again and mix.

Saying a DLC pack is enough is like saying lets not go to the match, lets watch it on telly instead, its cheaper.

Martin

I agree Martin. I think the yearly updates are the right thing to do, football fans love them. Hell, I do.

I was merely stating that for new football kits/players etc... they CAN do it via DLC. But as you rightly point put, that won't generate the hype or the sales.

Its a know fact the more of a product you buy the better your discounts are. The likes of Tesco and Game buy in the product in such huge quantities and are such huge companies themselves that they can command a lower per item price......plus when you buy from Tesco online do you realise it is coming from Jersey and therefore has no VAT on it at all.....does your £37 look so attractive now? Tesco are also renowed for selling items at a loss, they are so huge losing a few quid on a game is nothing to them.

An Indie buying in the product cannot possible take on the amount of stock that Game or Tesco would buy in....so you therefore pay a higher price. If you dont like that price....dont stock the product and see how long you last then.

At the end of the day EA are here to make a profit the same way you are!

Do we have to have this every time... "I can't make my living off someone else's hard work because they charge too much".

If you don't like the price you get charged to buy your games, write your own... I really don't think some people get it, I certainly don't spend months and months (sometimes years) developing a game to earn a living for some shop keeper. Like with everything, if you don't like it, do something about it. Spend the next 10 years learning a game dev skill, then spend the next 3 years writing a game. When you've done that, see how much sympathy you have for people complaining they aren't making enough money off YOUR HARD WORK.

Or do something in your current role...

Don't stock Fifa or any other EA "cash-cow" franchise (but hey, stock PES, because that's different eh?).

Put a sign in your window saying "We don't stock EA games because our profit margins are too low". Then see how many people come in and say "that's really bad, I'm not going to buy another EA game in protest". I suspect it will be less than will say "stuff you then, we'll go to Tesco and buy it". Make your protest, see how successful it is.

In the lifespan of that game, a sellers role is to spend 5 minutes selling a copy of the game. If you sell 12 of those games in an hour, you make £24 (assuming the £2 profit margin you're complaining about). £24 an hour off a game where the developers are probably paid less than £15 an hour (I know I certainly was).

So tell me, why should you earn more than the people who wrote the damned thing for putting a disc in a box and taking the money off some poor punter? What exactly is it that gives retailers the right to demand "more for less"? £2 is about a 6% profit margin (at a guess). Seems about right for what's involved.

How about we discuss your profit margin on used while we're here? How about we discuss how you buy a used game at £10 (or less), and then drop it on the shelf at £30 (or more). How about we then discuss how none of that £30 goes to the developers, which I am sure you are probably quite happy with. I'm sure you think that's "payback" for your harsh treatment...

so your not moaning at all then Lee - (Pre owned)

i hear this debate all the time about how developers should get a cut of the pre owned game sales.

yes if we sell a game straight away the margin is great but as a retailer we have also have to take into account if that pre owned game does not sell quickly we will have to reduce the price and sometimes sell at a loss.

so sad to hear you only earn £15 an hour that sounds awful!?*

oh and we would have to spend £456 to make that £24 in an hour you were talking about.

i think if you asked the majority of my customers if they would still buy the amount of new games each month if they could not trade in there old games the answer would be NO.

so allowing customers to trade in there old games allows them to purchase more new titles. (HOW IS THIS A BAD THING?)

i also think reducing the trade price would not help as the tesco's of this world would just reduce the retail price. so really only tesco wins in that battle as they reduce there costs and developers get less margin.

Lee are you a fool? Retailers make money from selling your games because that's what they are doing. They are making your games profitable.

If a retailer didn't sell your games, then that's potential sales lost.

All the indies are calling for is an even playing field. They're fine selling games at a high price, as long as their rivals do.

If a retailer takes 12 copies of FIFA, only makes a £2 profit on each one, and only sells 11 copies of FIFA. Then they make a loss. That's the startling fact of the situation.

That's why pre-owned is so important. To make those margins up.

Of course, Mr. developer, maybe you want the end of retail. The end of millions of jobs and the end of a major potential revenue stream for your games.

My only problem with FIFA is that they're the only one allowed to use the FIFA and Premiership license. Admittedly I don't know the background and details of the FIFA/Premiership and EA deal, but I do wish that any good footy game publisher could use the FIFA/Premiership licenses. That way the other games, namely PES, could have all the proper team names and kits.

It ought to be like the NBA, where any Basketball game can have the NBA name, not just EA games.

Both games should be allowed full FIFA/Premiership licensing, that way EA would have to compete primarily on actual game play and not just official licenses.

Like I say, I'm no expert, so correct me if I'm wrong.

Anyone that is "proud to be working for this organization" simply hasn't been working there long enough. What a putz.

LeeC you are clearly a moron, please stop constructing logical arguments using well made points, sound arithmetic and proper sentence structure. It's not welcome here.

Question to any given Indie owner. I walk in and say I want one game - £45 maybe? Now if I want to buy 10 copies - any chance of a discount - maybe let me have them for £400? Do you opt for EAs dirty underhand tactics, or do you watch me leave the shop?

I like to chip in on these arguments. Whilst you could argue that indies are just whining, you'd be wrong.

All they want is a competitive market. If there was a price cap, stores like Tesco COULD buy in cheaper and simply make more profit. I, personally, buy my games from indies. The customer service is usually better, the knowledge is great and I can talk to like minded people.

Big companies are going to be the death of high street retail. We will simply order our games from a faceless giant with no knowledge or care of what we're buying. Indies should be rewarded for doing something they're passionate about. as for that £24 an hour argument.. great, except, what about electricity, staff, general bills, rent... can't imagine it goes that far.

If you're really gonna bitch about how much you get paid for creating a game... you need to evaluate why you work in game design. Money isn't everything.

(before the inevitable argument, "if money isn't anything, why are the indies complaining..." Well, Indies have this as their source of income.. working for big companies gives you job security.)

ROFL! PES is the most crappiest game ever at least fifa can actually make proper games pes on ps2/ps3/360 looks the same as that pes that came out in 1999 just new teams, players and kits

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