
European gamers ‘are not price driven’, says SCEE boss
PSPgo’s high retail price won’t have a negative impact on the system sales, says SCEE CEO Andrew House.
Speaking in an interview (seen via Destructoid), House stated that Europe isn’t as driven by price as other territories, and are more concerned about long lifecycles and value proposition.
"If it's cheaper would we sell more? The answer would probably be yes,” said House.
"I think on PlayStation 3, and the potential with an extension of PSP, we've got an opportunity to go even further on that. The overall value proposition which, by the way, European consumers get very, very well, I don't think they are as price driven as other markets.
"So the overall value proposition is really strong and trends towards that lifecycle. And then you've got for the first time a networked community for the business and the strength that implies.
"That's a huge factor in retaining people for a longer lifecycle with the product they have, because now they've bought into not just a packaged media relationship with games, but they're bought into a community that they're sharing with people and they're interacting with."
The PSPgo price is set at 250 Euros, with a UK price to be determined.
Comments
Deluded
This is simply not worth £230 and very few people will disagree I think. Not only is it no more powerful on a hardware level than a PSP but people's UMDs won't work on it! In this climate, people WILL go for the cheaper option and it just goes to illustrate how out of touch Sony are.
Oh and yet more talk about lifecycles. The PSP has performed no better than average so far, so what kind of an investment is this all of a sudden?
Profiteering
"I don't think they are as price driven as other markets"
Simple translation of the above statement.... we can exploit this market with higher prices than elsewhere, because we can....
Sony have had a blinkered view with regard to pricing since the launch of the PS3 and it has cost the dearly. IT cost them all launch momentum with the PS3 and its going to do exactly the same with the PSP Go.
Even Apple, who are renowned for high margin hardware are looking to lower prices in the current climate.
Clueless
Sony Europe = the old Nintendo Europe.
Totally clueless. You would've thought they'd have taken a hint after the extortionate £425 PS3.
PSP Go too far
This needs to be no more than the 3000, as in my mind the memory is in place of the UMD drive. Another thing to contemplate - how much is a PSP 3000 + a 16GB memstick duo... its less than £200 these days...
The PSP Go! is a huge white elephant. Sony are once again proving they have the marketing ability of Commodore in the Amiga days.
Regional Coding
Completely agree with 'H' comment. That is marketing speech for "we can skim the European market for as much money as possible!"
I'm interested in knowing how the regional coding will work for a download driven console like this. I bought a US PSP 1001 when they came out and had no issues with playing UK games. If its the same again with the PSPGo then I'll be buying the cheaper US version!
£230 Can Buy
Sony must be out of there mind with this price point. Think of your everyday family during these hard times that is going to spend this amount of money on a PSP go, when they could easily for a combined price get themselves an Xbox 360 arcade and a DS lite for the same price.
European gamers ‘are not price driven’
What the heck drives us then? As a more than entusiastic gamer, the only thing that stopped me buying a PS3 at launch (besides the delay leaving a bad taste in my mouth) was the price being so high!
I love the idea of the go, digital downloads can be good if they keep the prices per game low as there's no faffing with UMDs and the drive won't constantly be making that horrible skrtch sound it make when loading at the moment, but there is no way in hell I'm going to pay £230-250 for the privellage.
agreed.
im a sony fan. always have been. but id be spending less money on a new xbox elite.... and my psp 2000 will do the same job. so why exactly are they thinking ooooo money. because id rather buy the competitions full platform than the scaled down handheld.
Lifecycle?
"So the overall value proposition is really strong and trends towards that lifecycle"
...is this the lifecycle of the unit that they keep tweaking every year, then 'retiring' the older models, so that they can have the console selling with no real price-drop for four years?
Or do they mean the lifecycle of the units that we've bought games for? Games which will be unusable with the 'improved' PSP, which performance-wise is essentially the same?
Prohibitive prices and a severe lack of demos for 'event' games can't be doing the PSP any favours, but a least the UMD format was holding game-piracy at a 'minimum'. Digital downloads only for games will be about as confidence-inspiring for the industry as the mp3 format.
I'll stick with my PSP2000 for now, although I doubt that umds OR downloads will become any cheaper with the advent of the new system. Ho-hum.
Hehe
Sony is confident about the price... I am confident about Sony became insane.
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