CEO and president Griffith tips Modern Warfare and Guitar Hero for further growth
Activision Publishing CEO and president Mike Griffith says that the firm's portfolio of games puts it way ahead of the competition for 2009.
He also thinks that November’s Modern Warfare 2 will be the biggest title ever released in the Call of Duty (pictured) franchise.
Speaking to MCV in an exclusive interview at MCV, he said: “This is arguably the best competitive position we have ever had – our titles are overall very strong where our competitors’ line-ups are sparse.
"Call of Duty: Modern Warfare 2 will likely be the largest and most successful Call of Duty game we have ever had. If you look at what Modern Warfare and its successor World at War did, they innovated and greatly stepped forward each time – Modern Warfare 2 will be no different.”
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