Reggie Fils-Aime says firm was the only platform holder to concentrate purely on entertainment at E3
Nintendo of America boss Reggie Fils-Aime has differentiated the firm's E3 performance from that of Sony and Microsoft – who he said concentrated on “whiz bang” technology that “might not even see the light of day”.
Speaking to Gamespot in a video interview, Fils-Aime pledged that Nintendo would continue to reinvent its key franchises – and that the firm would keep on “disrupting” the market.
He said:
“In our view, we have to continuously disrupt the market. What I would suggest to you is that even in the competitive [E3] announcements, it highlights how different we are.
“Our competitors chose to talk about technology and all of this ‘whiz bang’ stuff. We focus on entertainment. When we first showed off the Wii Remote, we did it in the context of Wii Sports, which millions upon millions of consumers have experienced.
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He added: “We’re going to continue to disrupt and push this marketplace, but always with a smile on our face and a focus on entertainment, versus a focus on the technology – especially technology that may or may not ever come to light.”
Comments
Reggie's Rattled!
Somebody's worried about Natal. Looks like the gravy train is running out of steam.
Reggies Rattled?
Don't be daft :)
I highly doubt Reggie is rattled. Nintendo is still the only company making a real profit from this generation of content, which at the end of the day, is what businesses care about. The Wii HD release next year will ensure the current 'wave' of public support shoudl continue and Nintendo's expenses will eb dramatically lower than their competitors as they have waiting to join the 'hi-end' market.
Computer games are big business and at the moment, only Nintendo seems to know how to make money out of it.
erm./..wait a minuite
Can anyone say vitality sensor?
@ Robin
Could you please point me in the direction of any 'official' Nintendo statement as to the release of the Wii HD?
Funny
Lol James D.
If Nintendo never made another penny they would still be a huge success on the back of the Wii and DS's. I don't think he is worried as the casual gamer who bought the Wii and never plays it any more is not going to make the same mistake twice. It's a lot of outlay to go from just a Wii owner to a Natal or PS3 motion thing owner.
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