New trade and consumer show Gamescom has appointed B2B leaders MCV and CasualGaming.biz as media partners.

The event takes place in Cologne, starting with a trade-only day on Wednesday August 19th.

An extra high circulation edition of MCV will be distributed in the Business Centre throughout the entire show, which runs until Sunday August 23rd.

Event organiser Koelnmesse expects Gamescom to attract trade visitors and exhibitors from all over Europe, as well as Germany.

"This agreement with MCV and CasualGaming.biz underlines the wide appeal of Gamescom to the business community," commented Koelnmesse chief executive Oliver P. Kuhrt.

Published by Intent Media, MCV: The Market for Computer & Video Games and CasualGaming.biz are the dominant trade resources for the sectors.

MCV is published every week in print, but also dominates Europe with its daily email news bulletins and website at www.mcvuk.com.

"We feel that Gamescom will serve an important purpose for the European trade ahead of Q4. We are delighted to have been appointed as media partners," said Intent Media managing director Stuart Dinsey.

Joint marketing and editorial promotion initiatives have been agreed between Gamescom and the two titles.

Registration for Gamescom has already opened. Trade visitors should go directly to the event's official website at www.gamescom-cologne.com