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Blockbuster offers Wii, DS rentals

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Blockbuster offers Wii, DS rentals

Gamers can now rent Mario Kart, Wii Fit or Professor Layton from £3.95 for a week

Blockbuster is finally extending its rental range to include DS and Wii titles, MCV can reveal.

The entertainment specialist has been offering Xbox 360 and PlayStation 3 games for rent for some time, but has now extended this to Nintendo platforms.

Members of Blockbuster can expect to pay as little as £3.95 to own DS or Wii software for a week.

“We’ve been doing Nintendo DS and Wii games for rent for about three to four weeks now,” a Blockbuster store manager told MCV. “We’ve got quite a wide selection of new and popular games.

“On DS we have games such as Professor Layton and the Curious Village, while on Wii we have Mario Kart Wii and even Wii Fit. So there’s something for everyone, from kids to adults.”

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Promotion for the offer is currently limited to in-store POS, leaflets and posters, but Blockbuster is optimistic that word of mouth can see consumer uptake increase.

“It’s a slow start so far, and I think it’s a case of getting word of mouth out there,” continued the manager. “As soon as people know the offer is here, then they’ll come.”

Blockbuster has recently moved away from its core rental and DVD business, instead focusing on new and pre-owned video games, which prompted the firm to run out its Total Entertainment concept stores in September last year.

to little to late

posted by ShutenDoji Jun 16, 2009 at 12:16 pm
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I don't think this will effect this failing retail chain, also Wii and DS rentals will never compete with there PS3 and 360 range, and the store's I have been in only stock older titles on rental. The only new Wii and DS titles being rented out are Wii Fit and Professor Layton and the Curious Village. As a customer i want all the new releases, they get them on PS3 and Xbox 360, why not the Wii?

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new release titles coming soon

posted by keatsmeister Jun 18, 2009 at 1:44 pm
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keatsmeister

Newer titles will be released on rental at release date going forward, including Virtua Tennis and My Sims Racing. It has been essential however to establish the rental range of catalogue titles. As with retail, rental suppliers will look at performance on catalogue titles as well as new releases.

@ShutenDoji - Blockbuster UK profits are actually up year on year at the moment. Know many companies that can claim that in this current climate?

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