Deal will now run until 2012, with UEFA Super Cup tie-in lasting until 2011
Sony Computer Entertainment Europe has extended its sponsorship deal with the UEFA Champions League until 2012, continuing the relationship that the two have enjoyed for nine years.
The agreement covers the main tournament itself for a further three years and also the UEFA Super Cup for this year, next year and 2011.
“Football has been in our blood for a very long time and is something that along with unique and entertaining games excites PlayStation fans,” SCEE’s VP of consumer marketing Darren Carter.
“The UEFA Champions League offers us an opportunity to talk to football fans around the world, especially throughout Europe and by combining the incredible content of the UEFA Champions League with the diverse features of PlayStation products, we feel that we can bring football to our community in ways no one else can.”
UEFA general secretary David Taylor added: “We are very pleased that such a global player has chosen to renew its agreement with.
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"We are sure that the UEFA Champions League sponsorship platform will provide PlayStation with excellent opportunities to develop their prestigious and well-known brand, and that it will also foster the link between the UEFA Champions League and the fan base of the PlayStation products.”
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