Own-brand hardware giant Lygo has unveiled its third party division, Hubb.

The new peripherals label, which has sales offices in Southampton, will produce and distribute Hubb-branded products, including accessories for PSP, DSi and Wii Fit. Kits for other platforms will follow later this year.

Trilogy has been signed as distributor.

“Accessories is one of the few growth areas left in the market and many retailers need to rely on a consistent supply of quality product to support their in-store margins,” said Hubb Accessories sales manager Mel Jones.

“Hubb has produced a core range of products designed for both bundle activity and standalone sales, and at great prices are designed to deliver increased profits to retail.”

As an own-brand manufacturer, Hubb’s parent Lygo has already sold over 30m units in Europe.