VIDEO: New 'Now Playing' campaign kickstarts retailer's online renaissance under Shop Direct
Woolworths.co.uk has kicked off a nationwide marketing campaign to draw consumers to its site, in a sign of its strength as a reborn retailer.
The site sells items across three 'shops': the main Woolworths.co.uk site, Entertainment and Party & Pick'n'Mix.
And after officially launching last week, the firm has now rolled out its 'Now Playing' campaign across the national press - including the online news pages of UK tabloids.
Shop Direct bought the Woolworths brand in February - and hired former Woolies games buyer Gerry Berkley two months later.
The site launched last Thursday. Shop Direct estimated that over 100,000 people visited in its first 24 hours.
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Woolworths.co.uk sells a strong variety of video games software across all platforms.
You can view the full video of the site's new campaign below.
Comments
oh well thats another one going under by xmas
why dont people learn.. if was run badly once.. it will be run badly again by the same people.
mark my words 1 year from now.. and see if its still running
Hmmm
I have to disagree..
Shop Direct which is well managed and has proven success in taking high street brands online successfully. The Woolies brand still has a lot of appeal so this should be a decent combination. This is a completely different business to the old Woolies
While Gerry B was at Woolies he did a fantastic job, particularly given their problems something which I'm sure other industry veterans will endorse.
run badly??
...yeah, it was run so badly it became a multi-national brand that was in business for over a hundred years
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