President Mike Griffith admits it’s a genre his firm is interested in
The world’s largest third party publisher Activision Blizzard has once again squared up to former king EA by stating that it would consider making a move into the sports genre – though only if the right opportunity comes its way.
"[The sports category] certainly has the characteristics of a category that would be interesting to us,” president and CEO Mark Griffith told IndustryGamers.
“But we would have to convince ourselves that we could enter successfully, accomplish leadership and that we'd have something new and different to bring to the party.
"Right now the barriers to entry there are pretty significant, but it is certainly the size of a category that we would be interested in.”
Activision is currently preparing a bold foray into the racing genre with Bizarre Creations’ Blur, described as Mario Kart for the more mature market.
Advertisement
Comments
Ad Sponsorship
People must learn how to manage their time from work and recreation. Sports are a great medicine for everybody.
Online Pharmacy best pills dfg
http://confluence.public.thoughtworks.org/display/~buy-xanax-no-rx - xanax http://confluence.public.thoughtworks.org/display/~buy-tramadol-no-rx - tramadol http://confluence.public.thoughtworks.org/display/~buy-valium-online - valium http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-ambien-online-without-prescription-buy-ambien-10mg-5mg - ambien http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-xanax-online-buy-xanax-2mg-1mg - xanax http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-fioricet-online-without-prescription-buy-fioricet-cod - fioricet http://connections.blackboard.com/people/50273d6fc2 - tamiflu http://tapestry.formos.com/wiki/display/~buy-tamiflu-winthout-prescription - tamiflu http://boinc.vanderbilt.edu/CSB/view_profile.php?userid=5324 - ambien http://confluence.public.thoughtworks.org/display/~ativan4r5r - ativan http://confluence.public.thoughtworks.org/display/~buy-ambien-without-prescription - ambien
kottakkal dciaa angell cwger maintaining legislator willman
Leave a Comment
HOT TOPICS
Religious leaders slam Modern Warfare 2 130
Microsoft hails its ‘killer weapon’ in battle with PS3 and Wii 27
Russia pulls Modern Warfare 2 from sale? 16
The Hut rebuffs AC2 date break claims 14
MW2 sales pass $550m worldwide 13
60% of UK 360s have failed 11
The Producers pulls out of Trilogy partnership 9
Xbox Live class action begins 9
Facebook hitting PS3 today 8
Call of Duty inspires new retailers 6
RELATED STORIES
Activision: 'Music genre down significantly’ 1
Guitar Hero sales up year-on-year
360 celebrates Hollywood summer 1
EA signs Fender for Rock Band 1
ACTIVISION BLIZZARD: ‘Bring ‘em on’, says bullish EA 6
ACTIVISION BLIZZARD: Ubisoft welcomes new competitor 1
UK publishers anxious to satisfy mass market in 2008 3
Tony Hawk’s facing revamp 5
Pandemic working on LOTR title? 1
Gibson to sue games retailers 4
ABOUT US
MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets