Ambitious indie specialist kickstarts unprecedented expansion to 80 stores by snaring top Gamestation staff
A new national games retail powerhouse is emerging to challenge the market dominance of GAME, Gamestation, HMV, CHIPS and the supermarkets.
MCV can reveal that Grainger Games plans to quadruple its presence in the UK to over 80 stores after snaring an experienced, crack team to mastermind its growth. The store burst will be initiated by Grainger opening its first outlets in the south of England.
Former Gamestation regional manager Phil Moore has joined the outfit as sales director – and MCV understands that Grainger is keen to sign more top staff from the 60 employees made redundant at the GAME-owned specialist this year. Moore told MCV:
“I can absolutely see a time when we have 80 stores. My long term plan is to grow Grainger Games into a nationally recognised brand that delivers real value to every customer, across every revenue channel.”
He added: “It would be great to see our orange on the High Streets of southern England, but we are not limiting ourselves to expansion in only one direction or location.
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There are currently a number of options on the table that Grainger Games is very excited about.
“When I see how our customers interact with our proposition, and see how much value we deliver, I know that the Grainger Games brand will sit very comfortably in any UK location. As long as the right sites become available, and we remain in a strong enough position to expand into those sites, then we will do.”
Grainger Games currently operates 22 stores in Scotland and the North of England.
Comments
Grainger Games Goes national
We have already gone National YEARS ago with a store in virtually every corner of Britain. We are online retailers. LOL
Grainger Games
they have to be run by the mafia, or doing somthing illegal lol. there expanding so quick yet there prices are crazy cheap. like somtimes £10 below RRP for new releases.
its only going to work if they stop breaking street dates tho. good luck to them. although i bet grainger will look more like gamestation in the near future. and get more and more of the gamestation feel to it.
New look?
And while at the same time i hope the employ some one to do some real artwork for there "my m8 knows how to make grafix" Logo.
Get there Image right and good luck to them.
True Value
If Grainger can do new and used games at the prices they are then fair play to them. It can only be a good thing for the customer/gamers of the uk. Grainger will only thrive when software prices rise in the 4th quarter. As for getting like Gamestation they'll have a long way to go before that happens considering the changes their going through at the moment.
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Swat 3 Preowned
I recently bought a preowned game from the Grainger Hamilton branch
when I got it home and installed it onto my computer I found I was unable to play this game because the game was asking me to enter the key code, which hadn`t been supplied with this game.Is there anyone out there who can help me work round this problem.
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MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets