Top UK retailers have taken to social networking service Twitter to promote their latest games offers and communicate with customers.

High Street and online giants including GAME, Gamestation, HMV, Amazon and Play are already using the service, with many working the social networking website to gather feedback from its customer base.

“Communication is crucial to maintaining close relationships with customers,” said GAME’s online general manager Steve Wind-Mozley.

“Our aim is to ensure that we meet our customers’ needs to the best of our abilities, regardless of channel. Clearly social media gives us a fantastic opportunity to participate in conversations with our customers in a dynamic manner.

“We can offer advice and product recommendations and receive a wealth of feedback and opinion extremely quickly.”

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An Amazon spokesperson added: “We know that many of our customers like being informed of new releases and great value offers and this is another effective way of providing that information.”

Twitter, which launched in 2006, is one of the fastest growing websites in the world. The games industry has been quick to make use of the social networking site, with developers, publishers and even the trade’s media (including MCV) making use of the service.

 “Twitter helps people find out what is happening right now, whether it’s among a group of friends or the
whole world,” said Twitter founder and creative director Biz Stone.

“As a real-time network of information, Twitter is becoming a relevant tool to more people every day.”

MCV is very much part of the Twitter revolution – click here and then click on the 'Follow' button to join in the fun. Online news editor Ben Parfitt, editor-in-chief Michael French and staff writer James Batchelor are also avid Twitterers.