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NPD: US market suffers further decline

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NPD: US market suffers further decline

Xbox 360 is only climber as June’s figures show 31 per cent year-on-year decrease – the worst since September 2000

Gaming’s recession-proof credentials took a further knock overnight with news that the North American video games market suffered its fourth successive month of decline in June, falling 31 per cent to $1.17bn.



It’s the worst year-on-year fall since September 2000, a month that saw annual declines of 41 per cent. To date in 2009 the entire games market is down 12 per cent on this stage in 2008.

The only platform which managed to increase its sales year-on-year was Microsoft’s Xbox 360.

“While some of the decline in retail sales could be a migration on the part of consumers to acquiring content via digital distribution, our reports on downloads and subscriptions reveal that it’s not yet having enough impact on the console market to be an overly meaningful factor in the retail down-turn,” NPD’s Anita Frazier outlined.

“That said, there are increasing avenues for consumers to game, including via mobile devices, and it’s clear the industry is sorting through how to manage all these opportunities while deploying resources appropriately.”

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Its about the games

posted by Chris Thomas Jul 17, 2009 at 10:34 am
1
Chris Thomas

Personally I think this is just consumers responding to the product, or lack thereof, on the market. Last year we had some pretty high profile evergreen titles come out just before summer like Wii Fit, Mario Kart Wii and GTA IV, I'd be surprised if these didn't help keep a baseline of sales through summer last year. Hopefully this isn't indicative of the recession having a big impact this year... hopefully.

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