Former Sega marketing director Tina Moore (nee Hicks) has set up a company offering project work for companies looking to keep down their marketing overhead.

Moore has held key roles at UbiSoft, Take 2, Microsoft and Sega over the past 15 years and brings a wealth of experience and contacts.

The new firm taps into the increasing requirement for publishers, developers and accessories companies to outsource marketing and tightly control costs.

“Some companies would rather avoid the overhead of a fully resourced in-house marketing team,” said Moore. “I am available to offer short or long-term project solutions, working on specific products or brands across the UK.”