i like how they blame piracy for the decline instead of game quality. been no good ubi titles on the ds this year with the exception of broken sword imo

Further to ross's comment, there is a glut of DS games produced and distributed all at the same or similar cost entry point yet the level of quality difers significantly across the board. There are too many to choose from and prices do not reflect quality or probable development costs. Basically there is little care for this market in the belief that flooding it will produce a return. Instead, consumers buy one too many poorly executed tacky DS games and don't buy any more.

To be fair, however, piracy is a massive problem on the DS. I seem to be the only DS owner I know that doesn't use an R4 card. On the flipside Wii, with its regular updates and new games enforcing an update, means that piracy on that system is far less commonplace.

People don't even realise it's a problem. A mate of mine went into a shop abroad to get a replacement screen for his DS and the shop owner said, "fancy a game cartridge with 90 games on it for a tenner? You can downlown more from the internet." What do you suppose he said, "No"?

Piracy has always been a problem but it has never been as generally accessible as the DS has allowed it to be. Nintendo have been happily making their money from hardware sales and have had no need to curb piracy to protect third parties who depend on software sales to make profit.

Lack of sales on ds you do suprse me lol sure all publishers must be in the same boat with ds sales on the decline. Funny thing is most customers dont think they are even doing anything wrong by downloading games they just come in for advice how to do it & browse the titles they can get. We just refuse to talk to customers about r4's & report them if we have their details.
We are now refusing to stock 90% of ds titles due to the decline in sales

Yes I agree piracy has got to be a major factor why DS publishers are seeing a sharp decline in sales. Another major factor has got to be the amount of pre-owned DS stock being sold by most stores. Whenever I visit my local high street specialist game chain store, the DS pre-owned section is surrounded by a swarm of parents and their kids, eager for credit crunch bargains. By comparison, the DS new/full price area is a surprisingly lonely place to hang out.

For a start, Ubisoft hasn't released anything good on the DS. Hardly surprising that they're not doing well.

The big problem with the DS is that the games cost too much. That's because they have to be put onto expensive cartridges keeping the price high.

I'm sure more people would be willing to pay for the kind of shovelware that Ubisoft is pumping out if it was for a reasonable price.

Is it really piracy? Yes we all know it's a problem, especially no doubt in the hard-core audience and in certain parts of the world (Spain comes to mind). However 1st party UK DS sales (ASP value) are only down 5% on last year (to date) as compared to 3rd Party which is down 27%. Compare this to unit sales at 9% down for 1st party and 16% down for 3rd. Isn't this to be expected in the worst recession in recent history?

Compounding this are the huge number of poor quality games being dumped into the market at cheaper and cheaper prices (SRPs below COGs in many retailers prove this), driving down the 3rd party ASP. While Nintendo maintain their SRPs for much longer due to their general higher quality and massive consumer marketing spend (creating demand).

So let's not jump on the piracy bandwagon so quickly, it's just the continuing evolution of our business.

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