Supermarket says it needs to adopt trade-ins to become ‘serious player’; Ex-Gamestation staff snared
Watch out GAME: Asda has revealed a dramatic new plan to capture significant market share in games, including a move into pre-owned sales.
The revelation came during Asda’s Music, Video and Games Conference 2009 last week, where the firm announced plans to extend shelf space, sell gift cards, and roll-out another 45 special game store concepts before the end of the year.
The move would mean Asda would become the first supermarket to accept trade-ins – challenging a market segment currently bossed by GAME, Gamestation, Blockbuster and HMV.
“If we want to be a serious player in this market, pre-owned is definitely an area we have to watch,” Asda’s category director Fergal Gara told MCV.
“It’s not top of our agenda, but we’re aware that pre-owned is a huge part of the business for the specialist, and not one we can ignore.”
Asda also announced it had secured some key staff from the recently disbanded Gamestation York office.
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As previously revealed by MCV, former Gamestation product director Andrew Thompson has accepted a position as head of new business, while ex-senior product manager Jenny Leach has signed up as a senior buyer. Elsewhere, Neil Tomlinson has joined Asda’s merchandising planning team, having worked as head of supply chain at Gamestation.
Asda also committed to stocking Sony’s digital-only PSPgo later this year.
Comments
great
Wicked cant wait to off load plenty of rubbish on them then take all the cream stock nice one Asda bring it on
ASDA Pre-owned
It does only say they are watching pre-owned, which one would expect them to do. Not sure how they may pull off implementation of it though, the stores are too big and vast, do the staff know what they are doing with them, shifting new games is different to trading in pre-owned, shifting new requires no thought on the part of the cashier, pre-owned does. I know woolies attempted this in their final days. How is ASDA going to manage a pre-owned console?
...
>do the staff know what they are doing with them
Do ASDA staff know what tehy're doing with much else?
beemoh's an idiot.
beemoh, that is a ridiculous comment.
I’m sure most staff at ASDA wouldn’t be so naive to think anyone from else where are ALL idiots like you suggest, so does this make you the idiot? I think so.
Its not hard to see where this is going..
Asda trade ins- Because there arent enough places already where you can pick up preowned copies of EA sports 200X and 'movie tie in noone wants II'
Bit harsh
I was a bit upset at the wicked title in the magazine placed over a picutre of our Fraz. "Adsa bulking up" over a piccy of Fraz just after he had eaten some pies and definately before he ran the marathons!
Asda....
The way I read the comments from Fergal Gara it is something they are looking at - Not something they are 100% going to do.
If they do try preowned games it will intially be on a trial basis in a small number of stores.
Woolworths had a similar trial then decided not to proceed with a national rollout.
My main queory regarding this is where they will find the floor space. A preowned selection of PS3, 360, Wii, PSP & DS games will take up quite a lot of room - They're going to have to expand their game sections 60%+
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MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets