GAMESCOM’09: Andrew House admits that a £100 discount would have been ‘better’
SCEE president Andrew House has answered those who claim that Sony’s £50 PS3 price cut didn’t go far enough by saying that a £50 drop was simply as far as the platform holder could go.
“Of course consumers will absolutely always say £100 off is better than £50,” House admitted. “But within the current regiment we have right now we have done as much as we are able to.”
The machine will now retail for £249.99 - £50 off the RRP. It sells for €299 in Europe and $299 in the US, where the price has been reduced by €100 and $100 respectively.
PS3's new iteration rolls out around the world in the first week of September, but in the meantime the price of older units has also been reduced to the new price point to clear out stock.
But £50 is as significant a move as Sony is willing to take, said House, despite speculation that Microsoft is waiting to clear the channel of 360 stock ahead of its own price cuts next month.
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Comments
Exchange Rates
No doubt the fluctuating exchange rates are a factor in this decision.
Maybe . ..
I would expect the slim to be at the 'magic' £199 before this time next year.
Let see how it sell after the initial surge.
Could it be magic...?
The 'magic' £199 price point is fundamental in my purchase of a PS3. I'm sure there are many other 360 owners that feel this price is essential to justify purchase of a machine that is (arguably) so similar.
2010 Q2
I think there another price cut that is pipeline.
PS3 2010 Q2 £200
as the saying goes...
...your best simply isn't good enough
£30 price cut
If a PS3 was previously selling for £279 solus or £299 with a game, £250 is a £30 price cut.
Not £50!!!!!!!!!!
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